TOTEME stores are living embodiments of the brand: physical destinations where visitors can come to experience the codes and character of the house. Each store reaffirms the distinct TOTEME design expression, which is rooted in materiality, shape and style.

TOTEME takes a bespoke approach to the creation of each space, with consideration to the local place and how the brand fits within it. Serene and tranquil or bold and vibrant, the stores are exploring different physical manifestations of the brand and feature architectural elements characteristic of the neighborhood and city. Nestled in iconic buildings and areas rich in cultural legacy, each flagship location holds personal significance to the TOTEME founders.

The spaces encapsulate the essence of TOTEME with codes deeply rooted in craftsmanship and Swedish heritage, evident in everything from material choices to artworks. Minimalist interiors are animated by layers of textures and elements of transparency, creating emblematic spaces that mirror the design DNA of the collections.

The graphic codes of TOTEME find new physical forms in the stores, with accents and shapes that pay homage to the monogram. Walls are framed by graphic lines in black or bronze, and intricate accents suggestive of the emblem are artfully built into the spaces.

Visitors are invited to explore the rich tapestry of TOTEME, where each store becomes a unique expression of the brand's journey through time and inspiration. All TOTEME stores are created by long-term collaborators, Swedish architect Halleroed.