TOTEME is a Swedish fashion house founded on the principles of minimalism, long-standing style, meticulous craftsmanship and methodic repetition. We craft modern classics with purpose, occasion and longevity in mind – each piece is made to last and be cherished, and each collection seen as an opportunity to build on our existing offering and perfect our styles.
We are committed to establishing TOTEME as a conscious brand that inspires customers and brands to make decisions that benefit, as opposed to harm, people, animals and the environment.
The United Nations’ Sustainable Development Goals (SDGs) inform our sustainability pillars of design, planet and community as well as our environmental, social and governance (ESG) framework.
We plan to meet our goals through continuous learning; key performance indicators (KPIs), policies, audits, training and workshops; improved accountability and transparency; and partnerships with the right suppliers and organizations to craft lasting pieces from quality materials in safe and fair conditions.
Cashmere is a rare natural animal fiber prized for its soft, buttery hand, beautiful drape, lightness and comfortable warmth.
Spot treat stains by first running the stain under a bit of cold water. Then apply some bleach-free stain remover and wash it off with cold water again. Make sure not to rub in the stain remover as this might damage the fabric.
Wash cashmere garments separately and inside out to avoid pilling. If pills do appear, do not try to remove them with your fingers or shave them off, but use a cashmere comb instead.
Air, steam, or hand-wash cashmere garments individually in cold water using a mild detergent. Let them soak for a couple of minutes and do not rub the fabric. To dry them, press the water out of the garment and lay it flat on a clean, white towel at room temperature, away from direct sunlight. Do not twist or hang-dry cashmere garments as this might stretch the fabric, and do not iron them.
Do not hang your cashmere garments, as they might stretch. Instead, store them folded on a shelf with a piece of cedarwood nearby to repel moths. Always clean your clothes before storing them.
There are many different types of wool, including lamb’s wool, merino, virgin and recycled. Wool fibers have excellent properties, including durability, resiliency, wrinkle-resistance, water repellency and warmth, even in damp weather. Wool fibers can also be recycled to make new garments.
Spot treat stains by first running the stain under a bit of cold water. Then apply some bleach-free stain remover and wash it off with cold water again. Make sure not to rub the stain remover in as this might damage the fabric.
Wash wool garments separately and inside out to avoid pilling. If pills do appear, do not try to remove them with your fingers or shave them off, but use a wool comb instead.
Wool is naturally antibacterial and does not require frequent cleaning. Air, steam or hand-wash garments individually in cold water using a mild detergent. Let them soak for a couple of minutes and do not rub the fabric. To dry them, press the water out of the garment and lay it flat on a clean, white towel at room temperature, away from direct sunlight. Do not hang, tumble dry or iron your garments, as they might stretch or get damaged.
Do not hang your knitted garments, as they might stretch. Instead, store them folded on a shelf with a piece of cedarwood nearby to repel moths. Wool jackets, trousers and tailoring can be hung on sturdy hangers. Always clean your clothes before storing them.
