Reel Department Store

1601 Nanjing West Road
Jing'an District
Shanghai, China

Situated in Réel, the second Shanghai store is TOTEME’s flagship destination in China. A tranquil oasis in the heart of the city, the Réel store is indulgently minimalist, referencing graphic and interior elements that co-exist across TOTEME spaces. The stone and glass-clad store is built on ideas of layering and transparency, with walls that invite elements of greenery from the urban garden outside.

The store is developed in close collaboration with renowned Swedish architects and constant TOTEME collaborators Halleroed and is located on the second floor.