Hyundai Main

Hyundai Apgujeong Main, Floor 3
165 Apgujeong-Ro Gangnam-Gu
Seoul, Korea

Situated in the Hyundai Main department store, the Seoul store is TOTEME’s first in South Korea. The space represents our soft approach to minimalism, graphic expression and affinity with craftsmanship: shapes, textures and materials build on the codes and character of existing TOTEME spaces. Textured stone flooring meets with curved walls and shelves clad in suede which creates a fluid structure, framed by our signature black borders.

The store is developed in close collaboration with renowned Swedish architects and constant TOTEME collaborators Halleroed and is located on the third floor.